That's a rather onesided view, though.
What about people that like to tinker with character builds, like, say, me, who are then forced to take suboptimal choices just to not make the game boring.
Recent examples include Dishonoured, Path of Exile, or for Boardgames Battletech.
Min-Maxing is fun, and it it turns out too easy, ends up OP, or the choices that have to be made are blatantly boring, it ruins the experience.
You may say it's like not using cheats, but I'm personally fed up with having to purposefully gimp myself just to enjoy a game. Isn't there also a component of beating a challenge?